Eristoff’s 22nd floor
Author: Kristof Van Holder29 Aug
We all still remember Eristoff’s CEO Smith from the TV ad ‘Pretty honest for a wodka’ that ran earlier this year. Now he has a CEO blog on Belgian newspaper ‘De Standaard Online’.
In the blog there are several entries, all parodies of the typical web 2.0 hypes like Youtube, FLICKR, MillionDollarHomepage, Second Life, …
In his most recent post Smith admits the blog is advertising and a concept of his infamous marketing division on the 22nd floor. Infamous, even internally within Eristoff so it seems if you read the quotes on the site. Infamous or not, pretty cool campaign by those guys on the 22nd floor …
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One Response for "Eristoff’s 22nd floor"
[…] with the futuristic window, use of all 2.0 tools (Flickr, YouTube, Blogs). Makes me think of the Eristoff 22nd floor campaign. Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]
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