How different is marketing in the Digital Age? Should we break away from the golden rules that once proved so successful? Or carry on as if nothing fundamental has changed?

Neither of both, says Prof. Mohan Sawhney. Electronic communication offers tremendous new opportunities for marketing interaction, sustained innovation and success - and brings along some threats. But at the same time he sees seven Timeless Marketing Principles that stay as important as ever to boost ROI.

On Friday December 5, as from 11:30, at the ICC in Ghent you will hear Prof. Sawhney explain why and how we should collaborate with customers to innovate in the networking age.

Art2blog is going on holidays for 1 week to Bodrum. We’ll be back on October 4th. In mean time don’t stop reading our favourite colleagues. If you still have some holidays planned, check out Fasten Seatbelts where you can find the “Do’s and Don’ts” of the country you’re visiting.

We will certainly remember that:

• In Turkey, it is rude to show the sole of your shoe.
• In Turkey, the “OK” sign is very rude.
• In Turkey, in crowded busses (Dolmus), the way to pay for your ticket is to pass the money from passenger to passenger towards the bus driver.
• In various countries, you may be asked to remove your shoes before entering a home.

The last few days it has been quiet…well…now you know why. I moved our blog to my own hosting.http://www.art2blog.be is the place to be now…I’ll make some more changes the coming days on the design but all credits go to Design Disease which created this great 3 column wordpress theme. Furthermore you don’t have to change your rss feed address, that stayed the same (http://feeds.feedburner.com/art2blog)!

Hope you enjoy…

Received several mails from contacts to join their social network on the Quechup site. Ignore these! Don’t know what the final plan is, but once you register the engine behind the site proposes to import online contacts from your webmail account like Hotmail, Gmail, … once imported all these get a mail from you inviting to join Quechup again. Pure spam with hopefully no other harmful intentions (viruses?) behind.

Thursday, 14 december 2006
Congrescentrum Ter Elst, Edegem, Belgium 

Some topics that look interesting:

• Does a company have to blog? - Bart De Waele (CEO Netlash)
• Mobile applications for web developers - (Proximus)
• The Skynet blogosphere - Clo Willaerts (Marketing & Communications Manager, Belgacom Skynet)
• Keynote speaker Stephan Fellinger about Google is God

View full agenda

Free for members, 95 EUR for non members.
Looks quite interesting, I will go there and keep you updated…

Some of you also received the Customer First survey I guess. I wonder if they will make the results public… :-)
I guess not after all bad comments that were going around already at the event. For an event with that amount of sponsors and visitors it could have been a little more professional. Something we definitely miss in Belgium!

But after all, it was the first time and we all have to learn not!?

If you didn’t complete the survey yet, have a look here